https://www.cwtchsilk.co.uk/post/the-night-i-had-enough 2026-06-18 https://static.wixstatic.com/media/c5edcb_6180ba81890d4505bc53ca52e6ba4996~mv2.jpg Hero headline Cwtch Silk Was Not Born in a Boardroom. It Was Born at 3am, in Damp Sheets, with a Glucose Alarm and a Question: There Has to Be a Better Way to Sleep. Subheading I Didn't Build a Silk Company Because I Loved Luxury. I Built It Because I Was Waking Up Cold, Sweating and Itching at 3am. Opening paragraph I am not a doctor. I am a researcher who went looking for answers after too many 3am wake-ups. Pull quote halfway through I Cannot Stop the Sweat. But I Can Change What Happens After It. Key message near the conclusion Sometimes the Fabric You Sleep On Is Not a Luxury Decision. It Is a Health Decision.